essays on early-stage growth

How to run insightful customer interviews

Effective customer interviews [free template]

How to ship early and often

Why product-led growth is really customer led

Do less better

Cut Scope. Don't extend deadlines

Everything counts

Resolving customer stories

Define what product/market fit really means

Ship today

Outcomes not outputs

Watch don't show

Product insights from concierge onboarding

How quickly are you shipping value to customers

Designing client payment experiences

Understanding customer problems

My web app challenge - 3 months to $1000 in real revenue